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SQL is the most searched keyword for data analyst roles. Beyond just listing it, mention specific databases (PostgreSQL, MySQL, BigQuery, Snowflake) and complexity level (joins, subqueries, window functions) to score higher.
Tableau, Power BI, Looker, and similar tools are high-weight ATS keywords. If the job requires a specific platform and you list only 'data visualization tools', ATS will not match it. Use exact product names.
Terms like regression analysis, A/B testing, cohort analysis, and statistical modeling are increasingly required keywords in analyst postings. Include the specific methods you have applied.
Many analyst roles now require at least one scripting language. If you use Python or R for analysis, list them explicitly along with relevant libraries (pandas, NumPy, ggplot2) that match the job description.